Brand Marketing Specialist

Responsibilities

  • Participate in the development and the implementation of the global Brand Marketing strategy for one of the games of the studio;
  • Collaborate with the Brand Marketing, Performance Marketing and Development teams for the creation and the delivery of the main assets, such as game trailers, screenshots, renders, UA assets, etc.;
  • Be the project leader for the creation of these assets and track the production and their delivery, both internally and with creative agencies in the respect of the timings;
  • Manage the internal "DAM" software where all our deliverables are stored and shared;
  • Support the preparation of communication events such as Press Days, E3, etc.;
  • Deliver benchmark analysis of the competition;
  • Manage and update on a weekly basis the tools for performance analysis of our brand marketing activities;
  • Do the follow up on POs with Accounting / Finance departments;
  • The Brand Marketing Coordinator will play an instrumental role before and after the game is launched in live ops.

Experience & Qualifications

  • University diploma in Marketing, Communication, Business, or equivalent;
  • Experience in the launch of mobile/F2P games, a plus;
  • Basic understanding of imagery and video file types, and general video game development terminology;
  • Advanced knowledge of MS Office Pack;

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